This discussion document launches a new direction in our Organizing IT for the Future research domain

Irrespective of how a person might feel about the hype surrounding cloud computing, the current phenomenon is not only real but also masks a more powerful hidden truth: the way we organize ourselves appears to be flawed. Using the example of cloud computing this discussion document will try to shed light on the organizational economics that are driving cloud computing whilst providing some insight into appropriate future organizational structures.

At the heart of this paper is the notion of competition and of how individuals, companies and governments can find more effective ways of competing. By embracing the underlying complexity of technological change we hope to show how this can be achieved.

The paper itself is derived from a set of experimental practices that were commercially implemented between 2003 and 2006 within a subsidiary of Canon Europe. Those practices, developed through trial and error, led to high rates of innovation and efficiency. However, whilst the practices worked, the theoretical framework to explain why this occurred wasn't developed until much later, in 2007.

By providing the reader with that underlying framework, we hope to foster a deep insight into how both innovation and efficiency can be managed effectively, and to make some key observations about cloud computing. The framework will also provide a starting point for LEF's future research into the space.

"There is nothing more difficult to plan, more doubtful of success nor more dangerous to manage than the creation of a new order of things."
Machiavelli, The Prince (1513).

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